I just made up this challenge in my head this weekend (I’m trying to look defiant in the photo above, btw). I was thinking about how I need to save money and buy less, but how I also needed to make a trip to Target to get a lamp for my living room. Even though I love me some Target, I’ve been putting off the trip because I know as soon as I walk into the store, I start realizing all the things I “need” or get distracted by a cute bag or decide I must have the newest NYX lip gloss/stick/liquid goop there is.
I know I’m not alone. It’s scary how easy it is to walk into Target for one or two things and leave with twenty things. So I decided to challenge myself today and only purchase the items that were on my shopping list:
- Table lamp for living room (must be under $50 including tax)
- Kind Bars
Yes, it’s a random list, but those are really the items I needed. To some, this challenge might seem easy or silly. I’m sure there are people out there who can resist the siren song of bright, shiny, perfectly-merchandised items, but that’s not me, my friends! Leaving Target with only four items is not something I’ve ever done, but I’m determined to stop buying mindlessly – or at least convincing myself that I need something when I really don’t.
Here’s how today’s trip went down:
Not surprisingly, I was tempted by many things.
See me pouting over not buying the NYX suede lipstick? I swear the beauty aisles are my Achilles heel. Over the past few months I’ve gotten so good at not buying clothes, but I haven’t worked on minimalizing my makeup collection yet and find it too easy to justify purchasing a lipstick when it’s under $10.
Then there were the super cute Bauble Bar phone cases – with faux marble! Luckily their $30 price tag tempered my desire.
I pretty much love everything that Nate Berkus has designed for Target. Gold vase thing with triangular arms? Uh, yes please!
Did you know Design Love Fest designed paper plates and cups for Target?! I started justifying my need for them as soon as I walked by the display: “These would be so cute for a future party I don’t have planned yet!”
Ah, the good ol’ book and magazine aisle. What is it about the printed word that calms me down and then makes me want to spend, spend, spend? Target has the newest Kris Carr book. I have all of her other books and love them, so why don’t I buy this one to add to the collection? Plus, it’s all about juicing, which means it’s healthy, which means it’s promoting self-care, which means I should buy it, right?!
Who doesn’t need another fake succulent in their life? This one was in the dangerous Dollar Spot section of the store, which slaps you in the face as soon as you walk into Target. I’m a sucker for all of it.
The Who What Wear collab is killing it these days. I legitimately need more work-appropriate tops, but this navy one had long sleeves, which is too impractical for Atlanta’s spring and summer weather. Plus, I didn’t have clothing on my list.
I’m a sucker for awesomely-branded, all-natural cleaning products. I’ve never heard of Common Good before, but the packaging is so fresh and minimalist and would look so good on my cleaning supply shelves!
So did I do it? Is the suspense killing you 😉 ? Believe it or not, after all those temptations (and there were more than I mentioned in this post), I succeeded. I only bought the four items on my list:
Bananas, shampoo (all natural and sulfate-free), Kind Bars (dark chocolate sea salt in my favorite), and a French Bulldog table lamp that I already named Frenchie ($34).
It’s amazing how quickly I forgot about all of my non-purchases as soon as I walked out of the Target doors and into the sunlight. NYX lipstick? Didn’t even think about it until I started typing this post. I didn’t think once about the cute Who What Wear blouse while I was planning my outfit for tomorrow. And as much as I love Kris Carr, I don’t regret not buying her book because I still need to get through the recipes in her books that I do own.
I’m fully aware that this is a first world problem and am embarrassed over how much I do fall for great branding and “oh, I should just treat myself” thinking. This challenge is just a baby step towards buying less and living a more minimalist lifestyle. I want to be more disciplined and expand the challenge to other stores I frequent like Trader Joe’s, Walgreens, or heck, even Kroger.
What are your thoughts? Think you’re up for the minimalist Target challenge?