You’re out shopping and you see something that catches your fancy. Even before trying it on, you think, “I must have this thing!”
Take a hard look at it, that thing you must have. And now imagine it rumpled and crumpled in your laundry basket. Or how about how it will look after a few washes — hanging forlornly in your closet with the hem slightly askew and the color dulled.
Do you still love it? Or was it just the “new car smell” that wooed you?
I know I’m totally guilty of buying into a store’s display. Color-coordinate like items and place it on the rack with room to breathe, paired next to an air plant and a brimmed-hat for “this-could-be-your-lifestyle” inducement. Gets me nearly every time.
Visualize that-thing-you-must-have away from the yummy scented candles of the store, and it gets way easier to put that item down. I know I really want an item if I imagine it a few years old smushed in a Goodwill rack (with that second-hand smell). If I want it after that visualization, it’s usually a keeper.
Have you ever done this — visualizing new clothes worn? Let me know if you have, or if you give it a go!
Pic above is from the Iris Van Herpen exhibit at the High Museum (closes May 15).