Last Friday I was invited to the opening of Atlanta’s new concept Ann Taylor store at Lenox Mall. I was curious to see how Ann Taylor would update its look. I’ve always liked the classic, ladylike quality of Ann Taylor clothing and was worried that the new concept store would end up looking like a J. Crew copycat (sequins on wool cardigans, desert boots worn with velvet dresses, sparkly brooches on denim jackets etc.).
Turns out there was no need to worry. The store is like a more glamorous, more feminine version of the old Ann Taylor. The same great work clothes and wedding-appropriate dresses are still there, but with a bit more flair.
The store had quite a few pearly and sparkly bobbles that were reasonably priced. I was tempted to buy one of the bracelets.
Instead, I took the practical route and bought a pair of black stretchy pants! The pants are like jeggins, but with a bit more heft. The store handed out these cute little tote bags with a sketch on it that says Ann Hearts Atlanta.
Don’t forget Atlanta readers, until Sept. 5 you can get a 20% discount at the new store by saying “There’s a new Ann in town” at checkout. Let me know what you think of it!
19 Comments
19 Responses to “Atlanta’s New Ann Taylor”
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Farrielle Says:
September 1st, 2010 at 10:11 pmReally cool, I normally never shop at Ann but I will def. try it out this time.
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WendyB Says:
September 1st, 2010 at 10:29 pmI have fond memories of stalking the Ann Taylor store near my office in 1990, hoping for a suit to go on sale for $150
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Larinna Says:
September 2nd, 2010 at 1:27 amI’ve been anxiously waiting to see when you guys would visit the store and report back to the rest of us who don’t have a special concept store in our town! Is it similar to a nicer version of Ann Taylor Loft? I really like their loft brand better b/c its a bit more trendy. Found this interesting article on a blog that said that Ann Taylor was in fact trying to copy J Crew. Interesting read….
http://jcrewaficionada.blogspot.com/2010/08/jcrew-news-battle-with-ann-taylor.html
Thanks for stopping by Cath and Lar!
-Larinna
iheartspandex.com[Reply]
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Wanderlusting Says:
September 2nd, 2010 at 2:13 amI feel sad… i’ve never even been in an Ann Taylor before, i guess cuz they don’t have them in Canada. They look fab for work clothes and a lot hipper than I imagined.
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The Owl's Closet Says:
September 2nd, 2010 at 4:57 amOoo thanks for sharing your pics! I agree, I’m glad to see that it’s still very much Ann Taylor:) Love those stretchy pants!! I really need to invest in a pair for fall.
TheOwlsCloset.blogspot.com
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sharon rose Says:
September 2nd, 2010 at 6:24 amHi there-a lovely review and I hope you are both keeping well too-thanks for stopping by!!
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ediot Says:
September 2nd, 2010 at 7:11 amthats such a nicetote. and i love those pics of you in the dressing room, soo soo cute
hope youre having a wonderful week love!
xx[Reply]
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anh Says:
September 2nd, 2010 at 10:11 amyou are too cute! glad that ann taylor is still ann taylor.
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Allie Says:
September 2nd, 2010 at 1:36 pmSo good to hear! I love Ann Taylor and I want it to keep current, but not become a copycat of another brand. Yay!
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katherine Says:
September 2nd, 2010 at 1:42 pmthat’s so fun! i’m a little sad i didn’t get an invite!
but thanks for the heads up. i had no idea they were doing that. good stuff.[Reply]
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lisa Says:
September 2nd, 2010 at 6:02 pmTeehee your one-legged dressing room pose is so cute! We don’t have Ann Taylor in Vancouver, but it seems to be a great place for workwear basics.
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jentine Says:
September 2nd, 2010 at 10:59 pmJeggings with heft… I don’t know why but that sounds funny. They look really nice though!
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melissa Says:
September 3rd, 2010 at 2:32 ami’ve never been in ann taylor, but i practically live at the loft- which is actually selling jeggings right now. i don’ t know my feelings on those – but i like the ones you bought- they’re more pants-esque
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Winnie Says:
September 3rd, 2010 at 10:14 amAhhh loving the instant photos…fuji instax? I want one of those so much!
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jon Says:
September 3rd, 2010 at 8:47 pmIs it weird that I call stretchy pants like that ninja pants? I do like that they have a secret password for the discount. Wouldn’t it be cool if you could say “The Owl flies at noon” and get 20% off?
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Shin Says:
September 5th, 2010 at 3:46 amI’ve always associated Ann Taylor with older women but I’m impressed with their new collection, especially their website. So many timeless and lovely things! xoxoxoxoo
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Wrecked Stellar Says:
September 6th, 2010 at 4:54 pmHi ladies! Hope you’re doing well! The jewelry looks divine and that tote is super cute! xo, mel
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lisa Says:
September 8th, 2010 at 11:49 amthese photos are too cute!
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savvy gal Says:
September 8th, 2010 at 7:54 pmAnn Taylor is really trying to rebrand the company! : )
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