Atlanta’s New Ann Taylor

Last Friday I was invited to the opening of Atlanta’s new concept Ann Taylor store at Lenox Mall. I was curious to see how Ann Taylor would update its look. I’ve always liked the classic, ladylike quality of Ann Taylor clothing and was worried that the new concept store would end up looking like a J. Crew copycat (sequins on wool cardigans, desert boots worn with velvet dresses, sparkly brooches on denim jackets etc.).

Turns out there was no need to worry. The store is like a more glamorous, more feminine version of the old Ann Taylor. The same great work clothes and wedding-appropriate dresses are still there, but with a bit more flair.

The store had quite a few pearly and sparkly bobbles that were reasonably priced. I was tempted to buy one of the bracelets.

Instead, I took the practical route and bought a pair of black stretchy pants! The pants are like jeggins, but with a bit more heft. The store handed out these cute little tote bags with a sketch on it that says Ann Hearts Atlanta.

Don’t forget Atlanta readers, until Sept. 5 you can get a 20% discount at the new store by saying “There’s a new Ann in town” at checkout. Let me know what you think of it!

19 thoughts on “Atlanta’s New Ann Taylor”

  1. I’ve been anxiously waiting to see when you guys would visit the store and report back to the rest of us who don’t have a special concept store in our town! Is it similar to a nicer version of Ann Taylor Loft? I really like their loft brand better b/c its a bit more trendy. Found this interesting article on a blog that said that Ann Taylor was in fact trying to copy J Crew. Interesting read

    http://jcrewaficionada.blogspot.com/2010/08/jcrew-news-battle-with-ann-taylor.html

    Thanks for stopping by Cath and Lar!

    -Larinna
    iheartspandex.com

  2. I feel sad. i’ve never even been in an Ann Taylor before, i guess cuz they don’t have them in Canada. They look fab for work clothes and a lot hipper than I imagined.

  3. Ooo thanks for sharing your pics! I agree, I’m glad to see that it’s still very much Ann Taylor:) Love those stretchy pants!! I really need to invest in a pair for fall.

    TheOwlsCloset.blogspot.com

  4. that’s so fun! i’m a little sad i didn’t get an invite! 🙁 but thanks for the heads up. i had no idea they were doing that. good stuff.

  5. Teehee your one-legged dressing room pose is so cute! We don’t have Ann Taylor in Vancouver, but it seems to be a great place for workwear basics.

  6. i’ve never been in ann taylor, but i practically live at the loft- which is actually selling jeggings right now. i don’ t know my feelings on those – but i like the ones you bought- they’re more pants-esque

  7. Is it weird that I call stretchy pants like that ninja pants? I do like that they have a secret password for the discount. Wouldn’t it be cool if you could say “The Owl flies at noon” and get 20% off?

  8. I’ve always associated Ann Taylor with older women but I’m impressed with their new collection, especially their website. So many timeless and lovely things! xoxoxoxoo

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